It's possible to personalize the content as well as the subject of your newsletter. In order to do so you need to attach parameters onto the emails. A parameter can be a name, a personal code, birthday or some other characteristic which will attract the attention of the receiver. You can read how to import the parameters into our system from Importing subscribers.

Enter the variable by choosing a suitable variable from the drop-down menu in the text editing toolbar or write it manually. 

If you choose to write the parameter manually, then make sure it is in between double curly brackets {{ }}, e.g {{name}}.

The receiver will see it as following: 

It is important to write the parameter exactly the same way as it is written in your contacts database. For example, if you have "firstname" in the database, but in the template you write {{name}}, then the system will not find the data. You'll have to write {{firstname}}.

It is also possible to format the parameter (text in bold, in italic, in another color etc).

If the contact doesn't have a parameter value in the database (the cell of the parameter in the imported Excel file was empty), then the system will not add anything in place of the parameter, it will leave an empty space.

If some of your contacts have a name in the database and some not, you can use a little piece of code, so that those who don't have a name will see another word, for example "client" instead of the name. The piece of code looks like this:

Dear {{name}}{% if name == "" %}client{% endif %}

In that case, the email shows "Dear Peter" to those who have a name and "Dear client" to those who don't have a name in the database.

If you wish to send your contacts a personalized link, we recommend writing the first part of the URL to the template and the parameter would be a part of that URL, e.g.:{{here_parameter_from_excel}}. This way you can see everyone who clicked on the URL, but every contact gets their unique link. You can also just add the full URL as a parameter, e.g. {{here_url_from_excel}} - this will work as well, but in that case you would not see from the campaign statistics who clicked on it.