General statistics


General

Audience

Links

Addresses

Opened

Failed

Unsubscribed

Complained

Forwards


It is possible to see the info about delivered emails, non-working emails, lists from those who opened the newsletter or clicked on a link in it (it's also possible to see at what time and how many times they did it), TOP links of the whole newsletter, countries, used e-mail programs (you can also see if they read it on mobile), who reported to spam, who unsubscribed etc. To see the aforementioned information, go to the "Campaigns" page and click on the newsletter you want statistics for.


Key indicators:



Delivered

Delivery percentage shows what percent of the emails that were sent out reached the inboxes. In this example 1236 emails were sent and out of those 1195 reached the inboxes.


Opened

The opening percentage shows how many of those who got the newsletter opened it. Those are unique contacts who viewed the email - this is the effectiveness of the campaign. The number consists of all the addresses who have allowed to display the pictures (or have downloaded them) and/or who have clicked on at least one link.


Clicked

The clicking percentage shows how many contacts clicked somewhere in the newsletter. The number consists of unique contacts that have clicked at least on one link. 

Behind this number you can see the real effectiveness of the campaign - the person has found the information what he/she was interested in and has found his/her way on your homepage (from there you can direct them wherever you want to with the help of buttons and/or different forms). Clicks are the most useful indicators. Most of those who clicked (if not all) have also displayed the pictures.


Unsubscribed

The last pane shows the number of people who unsubscribed from your newsletter.



Detailed campaign statistics


You can see more detailed statistics about every campaign. For example, delivered and failed addresses, opened or clicked addresses, unsubscribed addresses etc. Also what email providers have Your clients used, which might come in handy, when testing Your newsletters.


General



Under general, You can see the information about the launched campaign and view the settings.


Created at - Date and time the campaign was created.

Launched at - Date and time of the campaign launch. It might differ from creation date to being saved as a draft.

Due at - Shows if the campaign was set to launch immediately or timed for certain date and time.

Completed at - Date and time the campaign was finished.

From address - Shows the address from which the campaign was sent. Address that Your clients see, when they receive the newsletter.

Reply To address - Email address the clients can send a response to.

Template - Shows what template has been used in this campaign. When clicking on it, You can see the template preview.

List(s) - Shows the lists to whom the newsletter was sent. 


Audience



Under audience is shown, from which country the letters are opened, which email clients are used and which operation systems are most popular among subscribers.


Links



Links tab shows which links were used in the template and how many times were clicked on. More information is shown, when clicking on a link.


Addresses


Under addresses are shown all the contacts the newsletter was sent to.


Opened

Under opened are shown all the contacts who have received and opened the newsletter. It is shown by email how many clicks and views were made in the template. Clicks are link clicks made in the newsletter and viewed shows how many times the newsletter has been viewed/opened.


Failed

Failed tab shows all the contacts who have received an error message and have not received the newsletter. Error messages are explained in the message status classification manual.


Unsubscribed

Unsubscribed tab shows all the contacts who have unsubscribed from this newsletter.


Complained

Complained tab shows contacts who have marked the newsletter as spam in their email operator. Such contacts are unsubscribed from the newsletter as well.


Forwards

Shows all the contacts who have forwarded the newsletter from within the newsletter. For more information see our send to friend manual.



Most of the statistics can also be exported as a file. For more information see our exporting campaign reports manual.