Abandoned cart automation allows you to send follow-up emails to your customers, who have added items to their cart, but failed to check out. These emails work to remind customers of items they left in the cart – enticing them to come back and finish the purchase.




Create the template 


Go to templates page and click on "create a template". You can choose our abandoned cart example template or create one yourself, using parameters shown below.



Our abandoned cart template is ready to use as is, just personalize it to match your brand.



Parameters used for abandoned cart:


Customer first name: {{first_name}}

Customer last name: {{last_name}}


Product name: {{product_name_[1-10]}}

Product description: {{product_description_[1-10]}}

Product SKU: {{product_sku_[1-10]}}

Product quantity: {{product_quantity_[1-10]}}

Products price: {{product_price_[1-10]}}

Product base price : {{product_base_price_[1-10]}}


Also you can determine if customer had more than 10 items in cart


More than 10 items: {{over_10_products}}.


(used in Magento 2, Prestashop, WooCommerce and OpenCart)



Abandoned cart fields for Shopify:

 

Customer first name: {{first_name}}

Customer last name: {{last_name}}


Product name: {{product_name_[1-10]}}

Product SKU: {{product_sku_[1-10]}}

Product quantity: {{product_quantity_[1-10]}}

Products price: {{product_price_[1-10]}}

Cart URL: {{cart_url}}




Setting up the automation

Go to the automations page and create a new automation. Add a "form submitted" trigger and for the next step choose "send message" action. Fill the fields and select the abandoned cart template you created previously.


Example workflow:



You can build the workflow as you wish by adding filters or more actions to it. For more information on different filters and actions, see our creating automation workflows manual.


After setting up the workflow, save the automation and activate it. You should be able to choose the automation in your plugin's abandoned cart settings.